Promotion has always been one of the important strategies adopted by enterprises. As a gift of Arts and Crafts Co., Ltd., promotion is also part of the company's development plan. But why is it a lot of products? Why should we use Keychain as a promotional product? With such a question, we enter the research of culture and technology manufacturers.

    Originally, arts and Crafts Gift Co., Ltd. is a process of credit and capital accumulation, which is a good opportunity for customers at home and abroad to promote their products in order to become bigger and stronger enterprises and obtain better market share and reputation. There are three reasons why they are mainly used to promote sales in key environment.

    Reason one: the need to increase market share. We all know that the key link is almost everyone's necessity, and the key to the company's key quality, different themes, beautiful stylization, can show that the company's iconic products, the company's latest product promotion, get a good sales, in order to get a better market share.

    Reason two: improve brand awareness. Brand in order to be bigger and stronger, publicity is still very necessary, and promotion is one of the best means of publicity, the company's key ring technology is excellent, superb skills, the use of large Dijiao Dijiao, one-time molding, color mode is to use machine molding, do not use traditional printing, so the key ring will not fade! These advantages can quickly enhance the company's visibility.

    Reason 3: meet the needs of the consumer market. In the consumer market, the key key market potential is still very large, and there is a great demand, especially for creative and personalized key rings. One is good sales, the second is demand. Therefore, the company positions the key button as a promotional product. Based on this consideration, it can quickly open up the market and provide better services for consumers when the market is good. How to sell the metal key chain and how to strengthen the sales have become the focus of the key manufacturers. This problem is related to the key chain manufacturers of independent channel construction.

    In the increasingly competitive market, more and more key brand manufacturers realize that only the channel control can have stable sales. Therefore, many key chain manufacturers have established independent sales channels. However, the establishment of independent sales channels does not mean the establishment of sales network with its own strength. Many key chain manufacturers do not want to share the company's sales profits, and are carved by others. They have ambitious plans to build their own sales Empire, trying to establish sales offices, offices or stores, etc., and focus on the products directly sold by brokers to end users and consumers. But it turns out that this is an uneconomical practice on a scale that is often worth the candle in the end. First, to maintain a huge sales network requires a lot of human resources, which greatly increases the operating costs and makes the capital chain tense or even broken. In addition, there are too many stalls, and the management of the company can't keep up for a time. There may be information blockade, prison painting between sales departments, and out of control of their own arrays.

    Therefore, under the condition of market economy, most key chain manufacturers can not directly sell products to the final consumers, but need to use a series of reselling activities of brokers. The purpose of using brokers is to be able to push products to target markets more effectively. At the same time, distribution intermediaries tend to have better local experience and expertise than manufacturers in terms of sales.

    However, when using distributors to sell products, key brand manufacturers should pay attention to their own measures to ensure smooth sales channels throughout the year, instead of being led by others. In the key chain industry, because the sales channel is not smooth due to the relative overcapacity, it is quite fierce for the key chain manufacturers. In this case, a large number of products are overstocked, and dealers take the opportunity to reduce prices, while key brand manufacturers can only protect themselves by compromising and meeting the price requirements under pressure. Key chain manufacturers are constrained by the channel owned by dealers, and are at a disadvantage in the negotiation of any fish. Therefore, the establishment of independent distribution channel nature of the key chain manufacturers to control the channel, making the key chain cycle process manufacturers back to the dominant position.

    As the saying goes, marketing uncertainty, channel innovation is endless. In today's sales, the role of channels is more and more valued by enterprises. In the whole market, the success of some enterprises, in addition to the product itself, the effectiveness of the channel also contributes. Therefore, in the development process of the key chain industry, channel innovation may become a breakthrough point.