Faced with the dangerous situation of domestic and foreign markets, the metal key chain business only needs rapid transformation and upgrading, and the change of business model is the best choice.

    First of all, China is in the stage of fashion consumption upgrading. People enjoy consumption transformation from the survival of consumption. Fashion consumption will promote a new round of jewelry consumption boom. The low-end key chain jewelry is gradually declining, and the middle-end key chain jewelry is gradually rising. As a city fashion industry, the key chain jewelry industry must build more famous brands, and the traditional backward marketing must be changed. Brand, humanity and environmental protection are the only way for the transformation and upgrading of the key chain jewelry industry.

    Second, the consumption trend is developing rapidly. Fast fashion business is a key link in the development of jewelry industry, which lays an ideal choice for performance. In recent years, Zara, H & M and other foreign fast fashion brands besieged the Chinese market. Fast fashion is characterized by fast, fashion and low price. The potential of China's retail market is huge. The consumer group of fast food fashion market is the most dynamic and fresh young people. Fast new low price is the most attractive for them. Most Chinese consumers are still in the stage of ordinary people's consumption, and only the average consumption is suitable for 1.3 billion ordinary people. Which era has created favorable conditions for the survival and development of fast fashion.

    Third, the traditional sales model is rapidly turning to e-commerce. With the rapid development of online shopping, new media marketing in the era of key chain jewelry business has come, and online sales has become the future development trend. In the 1980s, it gradually became the mainstream consumer group. There are about 280 million potential consumers in China's "80" generation. They grow up with the Internet, and the main consumers consume online. Although the key chain jewelry industry in traditional consumption channels still occupies an important position, the change is an irreversible trend, and the coexistence of traditional channels and e-commerce pattern.