In February 4th, Bing dwen dwen was officially launched in Beijing, and the ice block pier was the new top. Bing dwen dwen Bing dwen dwen, the official flagship store was stolen from the online and offline stores. "I only want an ice pier, who can give me an ice pier", the magic music is popular in the circle of friends.

A "trick" is hard to find, and the hot demand also gives "scalpers" an opportunity to take advantage of it. 198 yuan Bing dwen dwen toys were sold to 2000 yuan, and the premium was nearly 10 times. Yuan Bing dwen dwen key chain Bing dwen dwen, which costs 58 yuan, sells for 500 yuan in the "cattle" circle of friends, but the price of these "cattle" has also been paid. In February 8th, the Beijing Public Security Bureau informed that 3 people were punished for selling the ice pier at high prices.

What are the Bing dwen dwen channels? How to ensure that you buy genuine products? Can you buy the goods from the circle of friends channel? Yiwu also produces Bing dwen dwen? Bing dwen dwen panic buying war, the daily economic news reporter conducted a detailed investigation.

Where can I buy Bing dwen dwen?

"Who has Bing dwen dwen / a series of resources / cooperation win win! Massive recovery. Confidential cooperation." On February 5, Zhang Chuang (a pseudonym) wrote in his circle of friends. Bing dwen dwen is a senior "cattle", and Zhang Chuang can always have resources for various performance tickets, and the ice pier is his latest business.

Bing dwen dwen released the products of different styles of ice pier pier products every day in his friends circle. On February 8, in the circle of friends he released, the key chain of 58 yuan bid 500 yuan. The premium is nearly 10 times, and there is still an endless stream of buyers, because in the hot market, there is basically no way to buy it elsewhere.

Bing dwen dwen, Bing dwen dwen, has been sold by many reporters in many electronic business platforms, except for Tmall Olympic official flagship store. In Bing dwen dwen, the official flagship store shows that the goods sold on the shelves are sold out, and the goods on sale are almost seconds away.

Pictures of some pre-sale goods in the official Olympic flagship store source: screenshot of the website

Bing dwen dwen is a blank interface in second-hand transactions. The result shows that "search results may not be relevant to relevant laws, regulations and policies." At forenoon eleven Bing dwen dwen, February 10th, reporters searched for squatting on the leisure fish platform, and there would be ice pier pier related products, but they were immediately screened to show that goods were being lowered.

Many Bing dwen dwen has been acquired through the Internet, such as Unicom APP shopping mall / KFC, Pizza Hut set / Iqiyi APP membership benefits, but still faces a difficult situation. For a while, Bing dwen dwen is growing in demand, and the "cattle" in the circle of friends is also increasing.

In February 6th, Bing dwen dwen (a pseudonym) began to release relevant friends circle. "I will buy ice pier pier, come to me, buy a queue for 6 hours". Bing dwen dwen changed his WeChat name to "ice pier".

According to Bing dwen dwen Bing dwen dwen, the "cattle" in the circle of friends is mainly divided into two categories. From the price point of view, the official price of the ice piers 60mm key buckles in Olympic official flagship store is 58 yuan / kg, and some of them are priced at 500 yuan / 10, close to 10 times premium. Some scalpers raise their prices slightly on the basis of the official selling price.

According to the quotation of Zhao Yi (pseudonym), the 60mm key chain is 68 yuan / piece, the 10cm hand-made is 128 yuan / piece, and the 20cm plush toy is 258 yuan / piece, which is not much different from the official price. Why is Zhao Yi's price relatively cheap? He said it was because of direct cooperation with the factory. At first, Zhao Yi was not willing to disclose the location of the factory. After several inquiries, Zhao Yi said that the factory was in Yiwu. "Our boss has gossip. The factories we happen to know are all formal and have certificates. We sell cheaply for volume."

On February 10, there was still a long queue in the store of Gongmei building in Wangfujing, Beijing. Photo source: photo provided by the interviewee

In February 10th, the ice pier became a "top flow" for a week. The Beijing Wangfujing Mei Mei building still lined up nearly two hundred meters long, and it was still hard to get ice pier pier under the line. However, Bing dwen dwen still says that it is "in the form of inquiry" and "spot", which seems to be in short supply in their hands.

"They are all genuine products. Order from offline franchise stores"

Where did the goods of "scalpers" come from?

Bing dwen dwen released a friend circle, nearly 10 times premium of ice pier pier or mainly from high price recycling. China Bing dwen dwen China Unicom / Bank of China / Anta / Erie's ice pier pier, we can pay attention to all kinds of official platforms of the sponsors of the Winter Olympic Games. There are various benefits such as raffle tickets. All of them can be contacted and collected to help you cash in.

Yin Yi also said that there are generally several ways for "scalpers" to get genuine products. One is to recycle others' products at a high price, the other is to queue up offline or rush online, and the third is to order from licensed commodity retailers and retail stores, "Those who can get the third kind are more powerful. Whether they are from licensed offline stores or franchisees, it shows that they have channels (relationships) if they can get goods from dealers."

Bing dwen dwen Pier? "If you want genuine products, they are all from licensed channels." Yin Yi told reporters that after tossing among friends, he has the contact information of nearly 80 franchisees or retail stores, which are the source of orders.

"Now when the offline stores are purchasing goods, I'll call my friends and ask them to help buy more. It's almost 10 from now on. It's too few to open." Contact stores and negotiate orders. Yin Yi makes dozens of calls every day, and then goes to offline stores to pick up and deliver goods.

Bing dwen dwen said that the reporter has also been verified from Zhang Ying (a pseudonym). Under a difficult situation, Zhang Ying has sent friends to the ice pier pier. "Friends have their own welfare inside the unit, not the spot, but they can help book some, but do not sell them." Zhang Ying told reporters.

However, the reporter called a number of franchised retail stores to try to book, but it was not as smooth as Yin Yi and Zhang Ying. "We can only accept offline bookings, but online bookings can't. You have to bring your ID card. I'll book one with one ID card and pay the full price." The staff of Beijing caibaidaxing store, a franchise retail store, said.

"We are out of stock now. A batch of goods will arrive at the end of February, but we can only buy on site and do not accept reservations." The staff of Jilin Songhua Lake ski resort, a franchise retail store, said.

However, when calling the authorized retail store Beijing Xidan shopping mall, the staff said that it was "not so strict". In the case of goods, the staff only asked to inform the reserved quantity of goods, and pick up the goods as soon as possible after making name and telephone registration. In February 12th, after Bing dwen dwen, 10 journalists were ordered to pay for the products.

Bing dwen dwen, one of the mascots of Beijing Winter Olympic Games

Yin also Bing dwen dwen selling the ice pier pier for news about whether he is acting illegally. On February 11, Yin Yi paid attention to the news that "wechat Solitaire group buying was stopped" after Beijing released the news that scalpers were punished for reselling at high prices on February 8. Group purchase WeChat group leader has Bing dwen dwen, which is ordered by the franchisee, has been stopped for sale.

Zhou Yazhu Bing dwen dwen Shanghai law firm said that since February 5th, some hot products such as mascots, plush toys and hand shops have been implemented. The operation of franchised retailers has been supervised and approved by the Beijing Winter Olympic Organizing Committee, including the sale of a small number of licensed commodities. Therefore, since February 5, if the franchised retail stores book some of the franchised commodities without permission, the behaviors of the franchised retail stores and scalpers have damaged the legitimate rights and interests of other consumers.

Shao Tingting, Bing dwen dwen, a lawyer from Lantai (Hefei), Beijing, pointed out that the ice pier pier belongs to the licensed commodities. The sale of the licensed commodities needs authorization from the franchisee. Without the permission of the Beijing Winter Olympic Organizing Committee, the franchisee or the franchised retailer can not sell them to the employees as an internal private, especially in the case of "hard to get". It has also damaged the legitimate rights and interests of other consumers. On the other hand Bing dwen dwen is a violation of the Beijing Olympic Winter Games Organizing Committee, even if the internal employees get the ice pier pier. (refer to Article 10 of the regulations on the protection of Olympic symbols for details)

Yin Yi said that most of the franchised retail stores are located in Beijing, which means that it is difficult to buy relevant goods outside Beijing. "But the purchase enthusiasm comes from all over the country. Where do people who are not in Beijing buy it? There are only Taobao official flagship stores online, and the number is very limited, so they can't grab them at all."

Bing dwen dwen, a staff member of Shanghai Institute of Physical Education's exchange center, said that the ice pier had been broken for many days. Yin Yi believes that the current shortage of short-term supply is one reason, but another reason for the prevalence of "scalpers" is that consumers have too few purchase channels. "A store can only sell so many even in a long queue from morning to night. Isn't it better to set up more sales points?"

"No one Bing dwen dwen in Yiwu"

Bing dwen dwen toys and other toys manufacturers in Beijing are three of the official websites of the 2022 Winter Olympic Games and the winter Paralympic Games Organizing Committee, namely, Hengsheng Toys Co., Ltd., Beijing Yuen Long, Jinjiang culture and communication technology Limited by Share Ltd, and Nantong Golden Phoenix toys Processing Co., Ltd. Bing dwen dwen has no Yiwu plant, and there is no manufacturer in Yiwu who produces the ice button key. So where did the Yiwu factory mentioned by Zhao Yi come from?

Bing dwen dwen is hard to find. As the world factory, Yiwu is highly regarded by consumers. Many netizens are calling the "Yiwu to do the work" on the social platform. Buying the ice pier pier from Yiwu is a new hope for buyers.

Bing dwen dwen, who was doing business in Yiwu all year round, Liu Ming soon received a lot of private letters and calls. "I am asking if I have any ice pier," Liu Ming realized. On February 6, he rushed to Yiwu International Trade City and beixiazhu successively. At the gathering place of information and flow, he wanted to know whether everyone moved and whether they could take a share.

"There are no people in both places, probably because it's just the beginning of the new year." According to the practice of Liu Yiwu, if the business in the north of Yiwu has not been booming, he should know what the business in the north of Yiwu has started. Bing dwen dwen pier pier Bing dwen dwen Bing dwen dwen, in the early morning of February 8th, Liu Ming sent two friends circle, in the circle of friends declared "I have ice pier pier", he is ready to earn some ice pier pier "extra fast".

On Bing dwen dwen Shuey Rhon Rhon, who sent third friends circle on February 8th, video in the "Zhejiang Yiwu: please give Yiwu time, Yiwu has said that it has received" the prominent text, with ice pier pier / snow Rong Rong's picture. Liu Ming's essay: the latest news is that the mold has been delivered. It will be delivered successively after the 15th. The first batch of goods will be delivered on the 18th. The specifications of blue and red chains will be delivered in the first batch, and the second batch of 8cm / 10cm will be handled manually

Liu Ming claimed that he had a custom-made gift from the wechat supply chain in Tianjin Bing dwen dwen gave reporters a chat with Liu Ming. The key button of the ice pier is 65 yuan / 20.

However, before Liu Ming transferred the money, he heard that someone was cheated on wechat. After the transfer, he was hacked and didn't receive the goods. Shuey Rhon Rhon, Bing dwen dwen, Yiwu, was released by the official WeChat of the market supervision authority in February 9th. Many of the parties involved in the sale of the products were fined.

The reporter noted that the seven cases announced by Yiwu market supervision bureau had been investigated and dealt with before the opening of the Beijing Winter Olympic Games, Bing dwen dwen Shuey Rhon Rhon, "in November 23, 2021, the inspection found that the number of 30cm specifications of the ice pier pier of the Beijing Winter Olympic Games was stacked in 77 of the companies, the size of the 50cm 7, and the 1000 parts of the snow and Rong Rong semi-finished products. The products produced by the company were sold by the Internet platform, and some were sold by the companies registered on the other network platform, 2022 1. On January 1, the legal representative of the company was detained according to law. " In this way, Yiwu "works" earlier than netizens imagined.

The news of "Bing dwen dwen pier, the legal representative of a company was arrested" soon spread in Yiwu. In February 9th Bing dwen dwen Bing dwen dwen Bing dwen dwen, Liu Ming, who was not in the circle of friends for less than two days, was not asked to meet in WeChat group in Yiwu. WeChat's "ice block" business was "flameout" in Yiwu.

Bing dwen dwen, a toy dealer in Yiwu, told reporters that "no one in Yiwu is making ice pier now... There are friends who are out of mold, and dare not do..." in February 10th, the reporter called more than ten toy factories in Yiwu, and many bosses said "no authorization, we will not do it".

"I asked, Bing dwen dwen, Yiwu's toy factory." cattle, "tell you that factories are in Yiwu. They are all liars... If there is a violation of production, you can ask him to address, you can report. A toy owner said.

Shao Tingting told reporters that the production and sales of Winter Olympic licensed goods must be recognized and approved by Beijing Winter Olympic Organizing Committee. Unless officially authorized by Beijing Winter Olympic Organizing Committee, the licensed factory is not qualified to authorize the next level factory to produce independently. In other words, if there is no other information to prove that the factory is authorized to cooperate with the licensed factory, it is illegal production.

Or Bing dwen dwen Bing dwen dwen, the Zhang Gang's "Friends of ice pier" has only two days' content, and the relevant content has been deleted. Bing dwen dwen, Yin Yi's latest circle of friends, said, "notice: the ice pier pier is closed, and booked is booked. No order is set."