The metal key chain has good texture, high grade, good texture, beautiful appearance, low price and affordable price. It makes the customer logo better promote the sales of their products, and is suitable for most promotional gifts.

How to view promotions correctly:

Fundamentally speaking, promotion is an exchange of interests. But it is different from the common sense of exchange interests. Because promotion is not only limited to the direct benefits of communication, but also to long-term communication and cooperation. Therefore, how to look at the issue of promotion, not only from the starting point, but also from the long-term interests of the value of promotion. Specifically, we need a comprehensive understanding of the promotion of this business.

Promotion is "investment", not simple "expenditure":

Obviously, the two concepts of "promotion" are totally different in terms of "investment". The former is more concerned with the long-term value of sales promotion, while the latter is more concerned with the short-term benefits of sales promotion. There is no doubt that promotion is a natural way to put the relevant costs. But this investment cost is not a simple cost, but a process of brand growth. Therefore, in the design of promotion scheme, we should not only consider the promotion method, but also consider the form of matching with the brand, whether to bring promotion to enterprises and stores. In a sense, these three aspects are an organic whole. On the one hand, they cannot be separated arbitrarily. Therefore, as a promotion scheme designer's scheme, from the perspective of investment to view the design of promotion scheme. To consider the short-term interests of enterprises, but also to pay attention to the long-term development of enterprises and the degree of integration with the brand. If the promotion cost is at the expense of the healthy growth of the brand, it is obviously not a good promotion. at the same time

Judge from the beginning of profit and loss:

Promotion as a form of value exchange, so we must consider the problem from the perspective of value. In laymen's terms, it's for profit. Therefore, when we design a promotion plan, we must grasp the premise: as small as possible in exchange for the maximum revenue.

Investment sourcing - getting bigger and bigger orders:

In a sense, enterprises do promotional activities in supermarkets, at the same time improve their sales, but also provide better cooperation policies for supermarket enterprises, make more orders and make bedding. Only through in store promotion activities can we show the strength of enterprise planning, promotion and other aspects. So as to strengthen the status and role of business in the eyes. In the eyes of enterprises and supermarkets, in addition to the reputation and reputation of well-known enterprise brands, it is also inseparable from the implementation of enterprises in supermarket sales activities. Some well-known international companies, big stores in the eyes of the reason can not be replaced, but also with their high-standard promotion activities in the terminal. For example, Pepsi Cola has promoted "blue wind", which is that their innovative ideas and superpowers have left a deep impression on the stores. In just one day, stores and outdoor advertisements all over the country have been updated to keep pace with each other. It has won the unanimous recognition and goodwill of supermarkets. As the name of its event "Blue Storm", it left a deep impression on the rapid action and implementation of the people. With such promotion efforts and implementation, the store must have confidence in sales, of course, a large number of orders is not a problem. Measurement and tracking at the same time:

For supermarkets, there are numerous promotions and special events every day. Therefore, it is necessary to track and track the effectiveness of each promotion and special activity. Successful experience activities and failure courses can be used as valuable assets of supermarkets. Therefore, enterprises must pay attention to promote tracking analysis and effect evaluation when carrying out promotion activities. On the other hand, your professional image can be corrected in the process of professional operation. This will be the second half of the enterprise and supermarkets to lay a good foundation for cooperation.

After the promotion activities, some enterprises summarize and analyze the experience and lessons of the activities in time. And as far as possible to provide their own support for the effect of activities and supermarkets. After all, in the promotion activities summarized in the report, it is more for the cooperation between enterprises and supermarkets to win more preferential policies. After all, the negotiation of living materials is more likely to impress supermarkets.

It is the so-called, no tracking, no record; no record, no analysis; no analysis, no opportunity for improvement. The promotion is not simply to implement the company's promotion instructions (what I did), but to implement (the real effect), so timely follow-up and feedback (supply, display, price, gift, promotion, etc., all of which need to keep up with this point) are needed to ensure that we can seize the opportunity to cooperate with the store and win good promotion effect during the event.