In the wave of reform and opening up, many people began to go into business in order to find a way to get rich. After China's opening up, more and more well-known international car companies began to bring their cars into the Chinese market, hoping to shine in the Chinese market. Driven by the trend, automobile key chain industry is full of vitality!

    With the continuous development of the times, there are two kinds of cars that many rich people like in our country, that is, Benz and BMW. At that time, many rich people were proud of owning a Mercedes Benz or BMW. At that time, Mercedes Benz and BMW were brilliant in the Chinese market.

    However, with the continuous development of the economy, more and more cars begin to enter the Chinese market and seize the market. Slowly, the sales of these two models in China's market are gradually declining, especially Mercedes Benz. In recent years, due to the quality problems of cars, they frequently appear on various social networking websites, which leads to the lack of cars. There are also various problems in the development of automobile key chain industry.

    We should know that Mercedes Benz was once the world's largest car company, and because of the number of automobile patents it owns, more than 70% of the car patents in the global market are from Mercedes Benz. In addition, Mercedes Benz in China's market because of the title of the world's largest car company, can be described as a smooth development.

    According to the report, in 2017, Mercedes Benz sold 600000 vehicles in China's market, becoming a market where Mercedes Benz sold more than 600000 vehicles. In that year's sales volume, Benz earned 140 billion yuan in the Chinese market. But this is just the beginning. By 2018, Mercedes Benz's global sales will exceed 2.31 million, and the sales in China will be as high as 650000, accounting for 28% of the global market sales. It can be said that Mercedes Benz has made more profit year by year.

    However, since then, due to the frequent occurrence of various events, Mercedes Benz's sales began to drop continuously, especially under the influence of the popular events this year. From January to April, the global sales of Mercedes Benz were only 742809 vehicles, which had dropped by 5.6% compared with that in 2019. Although the global economic downturn this year, more and more people began to reduce consumption, but in China However, the sales volume in the market far exceeded the expectation, reaching 232050 vehicles, a year-on-year increase of 2.2%. We should know that in the first half of the year, many people chose to live at home. As a result, Mercedes Benz also sold such large-scale vehicles, which shows the love of the Chinese people for the brand Benz.

    Although the Chinese people's pursuit of Benz is far beyond imagination, the problems of Mercedes Benz are frequent. More and more Mercedes Benz cars are recalled in the global market due to various problems. According to the report, with the arrival of August, Mercedes Benz has carried out 14 vehicle recall plans in the global market this year, involving 800000 cars with problems, Due to various problems of Mercedes Benz, large-scale car recall is nothing new. According to reports, last year, Mercedes Benz recalled more than 1.4 million vehicles in the Chinese market, far higher than the well-known car companies BMW and Audi. This year, it began to carry out a large-scale car recall, and the recent one-time large-scale recall was still on June 29 At that time, 668954 vehicles were recalled worldwide.

    And according to reports, the domestic large-scale recall of Mercedes Benz was forced to start because of the defect investigation initiated by the General Administration of market supervision and administration. According to the literal meaning, Mercedes Benz has long known that these cars have quality problems, but they just don't say so.

    According to foreign media reports, in fact, Mercedes Benz cars not only have frequent problems in the Chinese market, but also have their own problems in the global market. At that time, due to the problem of skylight, an emergency recall was carried out in the U.S. market at the beginning of the year, with 750000 vehicles recalled.

    Many netizens can't help but talk about what happened to Mercedes Benz? Why are there so many problems?

    According to the data released by the authoritative Automobile Quality Research Institute of the United States, Mercedes Benz's PP100 (the average number of problems per 100 vehicles in the industry) is 152, which is far higher than that of many car companies, while the scores of famous BMW and Audi are 123 and 136, which also indicates that the quality of Mercedes Benz cars in recent years has not reached the pace of the world's first echelon.

Why is the gap between Mercedes Benz and global auto companies getting bigger and bigger?

    According to foreign media reports, in July this year, the parent company of Mercedes Benz has planned to carry out a large-scale layoff plan. This layoff is as high as 30000 people. The purpose is to reduce the operating costs of the company. Moreover, some overseas factories may be closed one after another. This shows that the operation of Mercedes Benz has been very severe. According to the report, Mercedes Benz has been in business in the second quarter of this year The company lost 1.68 billion euro (about 13.6 billion yuan), and the stock of Mercedes Benz's parent company also continued to decline due to the loss. According to the report, Daimler company has fallen by 20% since this year, which can be described as a serious decline.

    Such a large-scale layoff plan also shows that Mercedes Benz's operation has experienced the biggest crisis since its development. Although it is very helpless to lay off employees in the current state, after all, the sales volume is not as good as before, and due to various problems and events, the brand of Benz car has been affected to a certain extent, and consumers no longer trust Mercedes Benz, word-of-mouth for a time It's hard to recover, so you can only choose cost-effective operation. In fact, it is not only Mercedes Benz, but also the global auto companies. Since this year, many auto companies have chosen to carry out layoff plans. The most recent one is BMW, which announced 6000 layoffs some time ago. At this time, it made the first large-scale layoff since 2008. It can be seen that the situation is grim.

    And now the sales of Mercedes Benz cars and the number of recalled cars have reached 1:2. Last year, Mercedes Benz sold 702000 cars in China, but the recalled cars reached 1.45 million, more than twice the sales volume, which is no longer in direct proportion. The number of problem vehicles is far greater than the sales volume, and this year is also the case. Now, it has recalled 670000 vehicles, however The sales volume is only 346000, far more than expected. The quality problem of Mercedes Benz is very serious.

    If Mercedes Benz can't change its attitude and do a good job of the quality problems of the car and then distribute them to the market, it may be that Benz, like another automobile company, can only withdraw from the Chinese market in a gloomy way, because consumers will not accept a car that has problems every day. Because the car is a vehicle, a little bit of problem may be a great disaster, and no one wants to bear it To the safety of all people's lives, there must be no carelessness.

    Mercedes Benz's influence in China's market is very huge, but if you only want to make money and do not want to do well in quality, it will eventually be a bubble.

    It has been a long time since the quality problems of automobiles have emerged, but Mercedes Benz has not been solved. Is it a business problem? Or is it really not good? Benz really needs to think about it! Where is the road of automobile Keychain industry?