Art derivatives are an important part of the art market. It has been in the West for decades. It has just begun in China and has been paid more and more attention. As a form of consumer art, art derivatives enrich the lives of ordinary people and make the life and fun of art. Can't help but ask, what stage is domestic art derivatives at present? What is the reason for limiting the development of domestic art derivatives market? What about the domestic situation and the domestic situation? The reporter interviewed researcher Ximu, vice president of China Art Market Research Institute, and they have a series of problems about what success stories can be shared abroad and what experience they have to learn.

Reporter: it is understood that what stage is the domestic art derivatives at present?

Ximu: at present, domestic art derivatives are generally in the initial stage. In this way, art derivatives can be seen from the current domestic market. For example, art derivatives centered on authority and copyright, we have made many copies of some printed and artworks with high simulation of art, or applied for some daily necessities by authorization to promote popular art. We can call it art derivatives. The second category is called the art of financial investment products. These products are also artistic derivatives, such as the combination of art derivatives and fast-moving consumer goods. For example, our common art derivatives and fast consumption wine, tea and other combinations have become some derivatives with the formation of some art. The third category is to introduce some art institutions of design and make some products. Because of some copyright protection, in some exploration of art, a product has been formed. You can also expand the reproduction of copyright protection. For example, there are many landmark things in museums, such as key ring, souvenirs, etc., which can be called derivative works.

In this context, from the development of these three domestic art derivatives, it may be clearer and more familiar. Compared to art derivatives, we hear of both, but not in a large scale. So we judge that the whole art derivatives market is a small part in the development of Chinese art, and it is still in the initial stage.

Reporter: what do you think are the constraints of the development of domestic art derivatives market?

Ximu: there are three main reasons for restricting the development of derivatives market: first, copyright protection, which is the core of art derivatives. Copyright protection is a big problem in China. It is necessary to protect the intellectual property rights such as copyright. At present, the domestic environment, governance intensity and the development of the whole copyright need to be further optimized. Therefore, we face more problems in protecting copyright, and the disadvantages are relatively large. They are blank in many aspects. From the aspects of law, management and supervision, it is blank, which is one.

Secondly, we have some ideas and understanding of market consumption. At present, the understanding of art derivatives, the value of judges has many mistakes, and the artistic value is often difficult to get a fair judgment. We all feel that the scale of production process, from all aspects of the price value is difficult to get a fair evaluation in the market, in terms of price performance, and other aspects, has not been recognized. And conceptually, the concept of understanding is also a big obstacle to the development of art derivatives. The third aspect is the support of the industrial base. We know that the art derivative product is a product itself, and the whole product development is an industrial chain. In the process of production chain production, production constraints are limited. Besides two industry support environments, talent support, such as creativity, development support, sales support, etc., these support systems also have many problems. We know that an industry can be developed, because it can be expanded effectively for the industrial chain. What is the basis for this expansion? First, it depends on market demand and such expansion. In order to have demand, it is also more important to support the system than industrial chain. If there is no corresponding industrial chain as support to obtain effective market, the support of industrial foundation is also a major problem and weak link in the development of China's Art derivatives market.

Reporter: how is the situation compared with the situation at home and abroad? For example, what success stories can they share and what experience do they have with us?

Ximu: the development of international art derivatives market is more mature and of general scale. The main part is the art of the industry market, the main body of the industry is clear, and the brand effect is obvious. For example, the main museums, main galleries, many publishers and some institutions are the main forms of participating in the production of art derivatives. The main body is clear in the operation process, and then the protection and promotion of the whole copyright market are very sound in all aspects, which means that the development of environment, legal environment and regulatory environment are better;

So one is that the demand of community and the public is more mature and positive. Our demand for art derivatives and the recognition of art derivatives price are in a benign cycle. The support system of the industry is relatively complete and the sales system of the market is relatively complete. Therefore, under the integration of these fields, the derivatives market in these targeted development areas is printing It looks like deep. For example, the number of visits to the Metropolitan Museum in the United States is about 6million, with turnover increasing by more than $300million per year for its major museums and several adjacent stores. The derivatives of the Metropolitan Museum of art are divided into two categories: jewelry, including necklaces, earrings, scarves, etc. The other is screen printing and art books.

Reporter: does the state have the corresponding policy support?

Ximu: at present, the support for art derivatives policy has not appeared. In some derivatives production markets, some subjects are not particularly influential. Often, some marginal organizations are regarded as marginal enterprises or not major businesses. Of course, there are several art derivatives in China, which are better done and the scale is expanding some institutions, but it is only the beginning. Moreover, it is only a beginning, and There is far from a brand effect.

Reporter: what do you think of the future of art derivatives?

Ximu: I think the development of art derivatives market depends on the market demand just said that with the rapid development of China's economy, people's demand for art consumption has grown rapidly, and art derivatives have the characteristics of art aesthetics and aesthetic education. The second price is relatively low, and the third one has little risk, that is, the risk of art derivatives I buy is very small. The fourth is the popular mass promotion. Therefore, with these advantages, coupled with the emergence of large-scale market consumption demand, it should be an important driving force to promote the development of China's art derivatives market. This is our optimistic view that with the continuous improvement of the industrial chain and the foundation of supporting system cultivation, Chinese art, especially the art derivatives market and art, derivative art industry is developing There should be a very broad prospect in the exhibition process.